SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Beijing-based China Fortune Land Development Company (CFLD) has today signed a sponsorship deal with the Heibei Women’s Football Team. This deal will see the CFLD become the title sponsor of the team.
The CFLD first got involved in the football industry in December, 2014, and took over the Hebei Zhongji Football Club from its then title sponsor.
They changed the club name to Hebei China Fortune F.C. in December 2015 after winning promotion to the Chinese Super League for the 2016 season. The club has since expanded its bid for league success by landing international stars such as Gervinho and Ezequiel Lavezzi. They have also partnered with the Heibei Football Association to set up a well-organised youth training system.
The Heibei women’s team have reached the quarter-final and are favourites to win the 2016 Chinese Women’s FA Cup. They will also compete in the upcoming Chinese Women’s Football League One which begins on 3rd April.
Source: Sina
Proofread by John Devlin.
Related coverage
Local company to sponsor Shanghai table tennis club
22 Jan 2016
Ligue 1 launch on WeChat to engage with more fans
15 Sep 2015
21 Mar 2018
23 Feb 2016
Tim Cahill helps Vitaman break into the Chinese market
24 Aug 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...