SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Chinese-Taiwanese badminton equipment manufacturers VICTOR have signed a 5-year contract with Badminton Denmark, the national governing body for the sport of badminton in Denmark.
This partnership will see the Denmark national team members wear VICTOR designed team apparel while competing in international team championships and other tournaments and events such as The Sudirman Cup, Thomas Cup and Uber Cup. Meanwhile, VICTOR will also act as the official equipment sponsor of the Denmark national badminton team. Following this partnership, the Denmark national team becomes the third national-sponsored team on VICTOR’s roster, following similar deals with South Korea and Malaysia national teams.
Alongside the national team, VICTOR has also bagged the second-tier title sponsorship rights of the Denmark Open, which will be renamed the “Danisa Denmark Open presented by VICTOR”.
Denmark‘s national badminton team is one of the strongest badminton teams around the world with 8 Thomas Cup, 3 Uber Cup and 2 Sudirman runners-up titles. Having topped the podium at the Thomas Cup in 2016, the Denmark national team became the first European team to capture these championships. With an 82-year history, the Denmark Open is one of the top tournaments in the BWF World Super Series where world-class players compete every year.
Source: Sina
Proofread by Raymond Fitzpatrick
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Yanghe River as presenting partner of NBL
07 Jun 2016
Haier sponsor Qingdao China Sailing on the Maritime Silk Road
26 Oct 2015
TCL renews with China's men’s basketball team
15 Jun 2017
Man City’s new partnership with Chinese lottery provider
15 Jan 2015
Alibaba’s way to build its sports empire
10 Dec 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...