Lagardère Sports Football Africa President on African football and sponsorship
21 Sep 2018 18:12
The upcoming 13th National Games taking place from August 27 to September 8 in Tianjin signed up three new sponsors to the National Games on June 9 as exclusive suppliers offering financial support to this premier sports event in China.
One of these three new sponsors is Tianjin Financial Investment & Service Group, a state-holding company specializing in industrial finance. The other two sponsors are Northern International Trust Co., Ltd. and Tianjin Zhonghuan Electronic and Information (Group) Co.,Ltd. Besides financial support, Zhonghuan Electronic will also leverage their advantage in clean power, such as photovoltaic solar power, to extend and expand their co-operation with the organizing committee of the National Games.
As reported by Radio Tianjin, the organizing committee’s marketing department has signed partnership deals with over 80 well-known domestic and international companies, covering financial support, material supply and service delivery. According to Zhang Jianxin, director of the Games' marketing department, over 250 million RMB ($36.8m) had been raised up to now, with all of the sponsorship contracts estimated to be worth nearly 700 million RMB ($103m) which has exceeded their initial goal. Zhang also hoped that these companies would continuously support the National Games.
Source: Radio Tianjin
Proofread by Raymond Fitzpatrick
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Herbalife China Sponsors 2016 Xiamen Marathon
17 Nov 2015
Changan Ford and Huawei signed soccer sponsorships
14 Feb 2015
China Badminton Super League welcomes huge sponsorship deals
26 Nov 2015
Chinese companies to seize Olympic opportunity
11 Sep 2015
JEEP to title sponsor the China WSL Longboard Championships
07 May 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Yutang Sports
loading...