Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
The Chinese electrical appliance retailer GOME Holdings Group and the Chinese national Modern Pentathlon team have signed a strategic co-operation agreement. The signing ceremony was held in Beijing on 3rd June. GOME became the strategic partner and official sponsor of the China National Modern Pentathlon Association and the national Modern Pentathlon team.
Modern Pentathlon originated in France. The “father of the modern Olympics”, Frenchman Mr. Pierre de Coubertinand initiated the project. The performance of the Chinese National Pentathlon team has improved steadily over recent years, and they are expected to win some medals in the 2016 Rio Olympic Games.
GOME has been an active sponsor of sports for some time. It was previously a partner of the Freestyle Skiing “Freestyle Ski World Cup” in 2013. The company sees this deal as a rehearsal of its further plans for the 2022 Olympics.
Source: GOME
Proofread by Sean O Diobhilin
Related coverage
CFA announced 58.com as title sponsor of China League One
07 Jul 2015
Oppo expands Barcelona sponsorship
27 Jul 2016
23 Aug 2015
FIS Secretary General: Chinese companies should be active partners
05 May 2016
China's ZTE seeks more NBA partnerships to boost U.S. smartphone sales
22 May 2015
More from Yutang Sports
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Yutang Sports
loading...