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Yili confirms partnership with Real Madrid

By Nong Ruowen Wednesday, 31 May 2017 19:31

A press conference was held in Madrid on May 25 to announce a new partnership between Chinese dairy producer Yili Group and Real Madrid which will see Yili become the official milk partner of the Spanish La Liga giants.  The partnership will see them jointly carry out a Real Madrid football training camp, which will help with the development of Chinese football.

At the press conference Yili launched a customised dairy product featuring Real Madrid stars on the packaging. Subsequently, Real Madrid will send their coaches to a training camp to deliver football training to local Chinese teenagers, with the aim of promoting youth football development in China.

Inner Mongolia's Yili Industrial Group Co., Ltd, a provider of healthy and nutritious dairy products, is one of the largest dairy producers in China, with the most product lines. This is the first time that Yili has partnered with such a world-class football side. 

Source: Chinanews

Proofread by Raymond Fitzpatrick

Tags: Real Madrid


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