“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

As well as being an official sponsor of the 2018 FIFA World Cup, Hisense have also started to carry out their sponsorship plans in the eSports arena. They have announced a partnership with Evil Geniuses, the eSport giants based in the US which will see Hisense become their official sponsor.
Along with supporting Evil Geniuses during major tournaments, the partnership will also link Hisense's line of innovative TV sets with Evil Geniuses' full range of professional online games, Dota 2, Street Fighter, Call of Duty and Halo so that they can offer “digital activations aimed at bringing technological excellence to the gaming community.”
Sina have announced that Evil Geniuses will come to Qingdao on May 30, where Hisense will organize a tournament for local Chinese eSports gamers to compete against the professional gaming team.
Source: Sina and PRNewswire
Proofread by Raymond Fitzpatrick
Related coverage
Nongfu Spring to sponsor multiple marathon races
22 Jun 2017
CSL starts using virtual advertising
14 Sep 2016
Gap’s sub-brand sponsors Xufang FC
13 Jan 2016
Canon sponsored IAAF World Cross Country Championships in Guiyang
01 Apr 2015
ANTA signs deal with Brooklyn Nets
20 Nov 2014
More from Yutang Sports
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Yutang Sports
Chinese website
loading...