IAAF World Championships Beijing 2015 inked new deal

IAAF World Championships Beijing 2015 secured a gold sponsorship deal with Dayun Group, a Shanxi-based enterprise covers automobiles manufacturing and real estate.

The deal, signed at the press conference held by the event’s organizing committee yesterday, marked Dayun Group become the domestic gold sponsor as a local brand. But no financial terms was disclosed.

As one of the top 500 private enterprises in China, Dayun Group will team up with Sinopec, as China’s domestic brands, to support the major IAAF competition to be held in Beijing from August 22 to August 30.

“The sportsmanship, which is ‘faster, higher, stronger’, of IAAF World Championships is a great fit to the value of ‘vigor, passion, self-challenge’ recognized by Dayun. I hope that through the partnerships with IAAF World Championships and Beijing Sports Competition Athletics Center, more people could know better and access to the brand and products of Dayun”, said their president Yuan Qinshan.

Source: People.com.cn