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FAW TOYOTA will be the title sponsor of the 2017 London derby to be held in the Beijing Bird’s Nest stadium. Chelsea and Arsenal will take part in this derby match on July 22. On April 26 the signing ceremony for this title sponsorship was held at the Bird’s Nest.
This event is jointly invested and promoted by Inter Sports and Dongqiudi. The General Manager of Inter Sports indicated that this sponsorship will mark a significant advance in the quality and the influence for this event. It also means there will be bigger prizewinning possibilities and better match-watching experiences for fans.
The Senior Director of FAW Toyota Yang Chunxia said that they value the vigor, passion and never say die spirit of football culture. The speed, competitiveness and enjoyment of the Premier League is a great match with the brand position of TOYOTA RAV4, the automible for this sponsorship marketing.
Source: iFeng
Proofread by Sean O Diobhilin
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