Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

The 361 Degrees has officially signed a contract with Jimmer Fredette from Shanghai Bilibili, who now becomes another ambassador for the group’s basketball products. The future cooperation is regarded by 361 Degrees as an opportunity to encourage more youngsters to challenge themselves and make further breakthroughs.
Jimmer Fredette was born in the State of New York. He set a series of records in Brigham Young University during his studies there. In spite of a short period of depression, Fredette has never given up, and has finally returned to the pinnacle since joining Shanghai Bilibili in 2016.
“No matter where I go, my love for basketball and desire for victory will never change. 361 Degrees is a brand full of passion. I’m happy to cooperate with them. I hope the cooperation will bring our basketball ideas to more youngsters and tell them to stay loyal to what they love and keep challenging themselves,” said Fredette.
“I hope that the interpretation of our brand spirit by Fredette will encourage more youngsters to maintain their love for basketball,” said Liu Wenting, Brand Director of 361 Degrees, “they will keep challenging themselves and make more and more breakthroughs.”
Source: 010lm.com
Proofread by Sean O Diobhilin
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