SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The 361 Degrees has officially signed a contract with Jimmer Fredette from Shanghai Bilibili, who now becomes another ambassador for the group’s basketball products. The future cooperation is regarded by 361 Degrees as an opportunity to encourage more youngsters to challenge themselves and make further breakthroughs.
Jimmer Fredette was born in the State of New York. He set a series of records in Brigham Young University during his studies there. In spite of a short period of depression, Fredette has never given up, and has finally returned to the pinnacle since joining Shanghai Bilibili in 2016.
“No matter where I go, my love for basketball and desire for victory will never change. 361 Degrees is a brand full of passion. I’m happy to cooperate with them. I hope the cooperation will bring our basketball ideas to more youngsters and tell them to stay loyal to what they love and keep challenging themselves,” said Fredette.
“I hope that the interpretation of our brand spirit by Fredette will encourage more youngsters to maintain their love for basketball,” said Liu Wenting, Brand Director of 361 Degrees, “they will keep challenging themselves and make more and more breakthroughs.”
Source: 010lm.com
Proofread by Sean O Diobhilin
Related coverage
Iron Hammer and Super Dan to represent Sina Sports for Rio 2016
14 Dec 2015
2015 in review: the sports business in China (II)
31 Dec 2015
James Rodriguez announced to be a brand ambassador for Huawei
12 May 2015
ASICS sign up two Chinese entertainment stars as ambassadors
22 Jan 2018
Huawei’s Honor appoints Saina Nehwal as ambassador
07 Apr 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Yutang Sports
loading...