Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Chinese boxing champion Zou Shiming becomes the ambassador of an American mobile game Chronoblade. The deal was officially announced at Tokyo Game Show in Sept 18.
This is the first mobile game that Zou Shiming endorsed. The game is a product of American company nWay, and is operated by NetEase in China. It is American-style action games. The partnership is designed to match with Zou Shiming’s masculine image and identity of a boxing champion.
Zou Shiming is one of the most popular star athletes in boxing in China nowadays. He was a member of the Chinese national boxing team, and has won two Olympic gold medals. In 2002, he turned professional, and has had several wins since then.
He has been actively involved in entertainment recently. He took part in the Hollywood film Transformers 4 which was screened in June 2014. This year up to now, he has been actively involved in a hot Chinese reality show, “Where Are We Going, Dad?”
Source: NetEase
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Luis Suarez appointed brand ambassador of GOME mobile phones
26 Mar 2018
Angelababy to be the new face of Adidas Originals
12 Dec 2016
Peak to sign NBA Dwight Howard
20 Jun 2015
Luneng Group signs David Beckham
21 Sep 2015
Chinese Li Tie named CTO of Airgoal
07 Sep 2015
More from Yutang Sports
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
IWGA to confirm the World Games host
11 Apr 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...