Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Yesterday, Ali Sports announced that it has become the official video broadcast agency of the Chinese Basketball Association (CBA) league. It is reported that Ali will broadcast the upcoming 2016/2017 CBA League on Youku, including the regular season, the playoffs and the finals.
This is the second time that Ali has been authorized to broadcast a top-level Chinese domestic league after winning the broadcast rights of the China Table Tennis Super League (CTTSL). In the future, Ali also plans to acquire the broadcast right of the Women’s Chinese Basketball Association (WCBA) league.
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
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