Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
On October 19th, a press conference detailing the strategic cooperation between SoccerWorld and Red Star Macalline was held in Shanghai. SoccerWorld is a Chinese youth soccer training company.
Following the conference, SoccerWorld’s "Sky Pitch" program was launched. SoccerWorld will construct soccer pitches on the roof of 191 Macalline malls, while Macalline will become a shareholder in SoccerWorld. It is expected that SoccerWorld will construct nearly 1,000 "Sky Pitches" in total. From now on, a “pitch” will appear on the roof of every newly-built Macalline mall.
It was reported that Macalline had opened 191 malls in 135 cities up to October 15, 2016. In fact, SoccerWorld had been trying to find partners for some time, but few malls met the requirements. “The load-bearing capacity of many roofs is not enough for pitch construction. Fortunately, Macalline satisfies the criteria, so many potential factors contributed to our cooperation.”
It is said that Macalline will offer the roofs and give rent concessions to SoccerWorld, while SoccerWorld will be responsible for the construction. At the end of 2015, SoccerWorld will have more than 100 pitchs in the likes of Beijing, Shanghai & Shenzhen and 25 soccer centers will be constructed or opened.
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
CFA accepts Quanjian’s acquisition of Tianjin Songjiang FC
03 Dec 2015
Chongqing Lifan to partner with Feyenoord Rotterdam
26 Oct 2017
Evergrande to renovate Tianhe Stadium
30 Dec 2015
CFA separates from State General Administration of Sports
17 Aug 2015
China League and C2L media partners want to amend contracts
04 Jul 2017
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...