VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
La Liga outfit Granada CF has signed a strategic agreement with Chinese Super League side Chongqing Lifan to promote the development of soccer in China.
Under this partnership, Granada will be able to introduce their working methods and philosophy to China. Former Arsenal player and England captain Tony Adams will act as Lifan’s new Technical Director while two Lifan players Fengjin and Wang Zixiang will join Granada CF.
"I hope this collaboration between Granada CF and Chongqing Lifan helps to promote Spanish coaches and enables them to pass on their experience in China. As a league, we're proud of this link-up," stated La Liga President Javier Tebas.
As Granada majority shareholder and Desports President Jiang Lizhang explained, this move is part of the DEFA road map, a plan drawn up by Desports and Media Base Sports (MBS) which was unveiled in March. They hope that more outstanding Chinese players will be sent abroad and La Liga will increase its presence throughout the Asian market.
Source: laliga.es
Proofread by Sean O Diobhilin
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
China Tennis Academy establishes partnership with Sánchez-Casal Academy
08 Oct 2015
CSL partners with HBN for further development
28 Aug 2015
Li-Ning inks sponsorship deal with Iran
07 Jan 2016
Losberger and Wisdom agree to promote Marathon industry in China
19 Oct 2016
Atletico de Madrid to open two offices in China
22 Mar 2018
More from Yutang Sports
IWGA to confirm the World Games host
11 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...