When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

La Liga outfit Granada CF has signed a strategic agreement with Chinese Super League side Chongqing Lifan to promote the development of soccer in China.
Under this partnership, Granada will be able to introduce their working methods and philosophy to China. Former Arsenal player and England captain Tony Adams will act as Lifan’s new Technical Director while two Lifan players Fengjin and Wang Zixiang will join Granada CF.
"I hope this collaboration between Granada CF and Chongqing Lifan helps to promote Spanish coaches and enables them to pass on their experience in China. As a league, we're proud of this link-up," stated La Liga President Javier Tebas.
As Granada majority shareholder and Desports President Jiang Lizhang explained, this move is part of the DEFA road map, a plan drawn up by Desports and Media Base Sports (MBS) which was unveiled in March. They hope that more outstanding Chinese players will be sent abroad and La Liga will increase its presence throughout the Asian market.
Source: laliga.es
Proofread by Sean O Diobhilin
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Ali Sports links up with Germany’s Wige Media
25 Feb 2016
Quanjian FC receive cars from Tianjin FAW
13 Jul 2017
Chinese Football Association to seal deals in soccer co-operation
04 Dec 2015
ZTE struck deal with Sea Eagles as sleeve partner
06 Nov 2015
Sun Jihai officially announces retirement
12 Dec 2016
More from Yutang Sports
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Yutang Sports
Chinese website
loading...