Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
La Liga outfit Granada CF has signed a strategic agreement with Chinese Super League side Chongqing Lifan to promote the development of soccer in China.
Under this partnership, Granada will be able to introduce their working methods and philosophy to China. Former Arsenal player and England captain Tony Adams will act as Lifan’s new Technical Director while two Lifan players Fengjin and Wang Zixiang will join Granada CF.
"I hope this collaboration between Granada CF and Chongqing Lifan helps to promote Spanish coaches and enables them to pass on their experience in China. As a league, we're proud of this link-up," stated La Liga President Javier Tebas.
As Granada majority shareholder and Desports President Jiang Lizhang explained, this move is part of the DEFA road map, a plan drawn up by Desports and Media Base Sports (MBS) which was unveiled in March. They hope that more outstanding Chinese players will be sent abroad and La Liga will increase its presence throughout the Asian market.
Source: laliga.es
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
China Interactive Sports inks sports tourism deal
23 Feb 2016
What would China gain from investing in European clubs?
22 Jan 2015
CSL Elite Youth League eyes performance monitoring
14 Aug 2017
La Liga president eyes closer ties with CSL
18 Aug 2015
Wolf Blass to partner NBA China
18 Dec 2015
More from Yutang Sports
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
loading...