SportAccord Summit 2024 Logo Unveiled
29 Nov 2023 19:09
Tag Heuer has been named as the official timekeeper and watch partner of the Chinese Basketball Association (CBA) for the 2017/18 season.
The agreement, announced at a press conference in Langrun Garden of Peking University, will see the Swiss luxury watchmaker devote itself to the development of Chinese basketball and promote the youth training cause through a well-established incentive mechanism. Additionally, Tag Heuer will produce a special CBA-themed watch under its Formula 1 series.
The new deal will allow Tag Heuer continue to run its basketball campaigns under the #DontCrackUnderPressure slogan.
In front of the CBA Chairman Yao Ming, CBA rookies Zhou Yixiang, Liu Hongbo and Duncan Overbeck Reid took part in a charity shooting challenge, along with TAG Heuer CEO Jean-Claude Biver, eventually donating RMB 188,888 to the National School of Development at Peking University.
In November 2015, TAG Heuer announced a termination of its 2-year sponsorship deal with the CBA, citing a unilateral breach of contract by Infront China, the league's exclusive marketing agent.
Source: Sina
Proofread by William Logsdon
Related coverage
Ctrip to partner with OGC Nice
06 Jul 2016
Fosun International to acquire Wolves?
20 Jul 2016
FC Guizhou Renhe’s sponsorship deal to expire
02 Dec 2015
National Sports Training Center extends 13-year deal with Pocari Sweat
26 Sep 2017
QuanJian may end cooperation with Teda
25 Jun 2015
More from Yutang Sports
Yutang Sports
loading...