Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Tag Heuer has been named as the official timekeeper and watch partner of the Chinese Basketball Association (CBA) for the 2017/18 season.
The agreement, announced at a press conference in Langrun Garden of Peking University, will see the Swiss luxury watchmaker devote itself to the development of Chinese basketball and promote the youth training cause through a well-established incentive mechanism. Additionally, Tag Heuer will produce a special CBA-themed watch under its Formula 1 series.
The new deal will allow Tag Heuer continue to run its basketball campaigns under the #DontCrackUnderPressure slogan.
In front of the CBA Chairman Yao Ming, CBA rookies Zhou Yixiang, Liu Hongbo and Duncan Overbeck Reid took part in a charity shooting challenge, along with TAG Heuer CEO Jean-Claude Biver, eventually donating RMB 188,888 to the National School of Development at Peking University.
In November 2015, TAG Heuer announced a termination of its 2-year sponsorship deal with the CBA, citing a unilateral breach of contract by Infront China, the league's exclusive marketing agent.
Source: Sina
Proofread by William Logsdon
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Sportcal Interview:Insights on the world’s sports sponsorship industry
13 Nov 2015
03 Aug 2017
GOME to sponsor Asia League Ice Hockey
08 Dec 2015
COC’s 2009-2016 sponsorship contracts worth 3 billion RMB
12 Jun 2017
27 Feb 2018
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...