Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
A press conference was held in Madrid on May 25 to announce a new partnership between Chinese dairy producer Yili Group and Real Madrid which will see Yili become the official milk partner of the Spanish La Liga giants. The partnership will see them jointly carry out a Real Madrid football training camp, which will help with the development of Chinese football.
At the press conference Yili launched a customised dairy product featuring Real Madrid stars on the packaging. Subsequently, Real Madrid will send their coaches to a training camp to deliver football training to local Chinese teenagers, with the aim of promoting youth football development in China.
Inner Mongolia's Yili Industrial Group Co., Ltd, a provider of healthy and nutritious dairy products, is one of the largest dairy producers in China, with the most product lines. This is the first time that Yili has partnered with such a world-class football side.
Source: Chinanews
Proofread by Raymond Fitzpatrick
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Huawei extends Ajax Cape Town sponsorship
24 Jul 2015
Yingli to sponsor Bayern Munich Youth Cup
16 Mar 2015
ZTE sponsors Chicago Bulls and Cleveland Cavaliers
29 Oct 2015
Hong Kong to Host 7th Leg of World Rugby Sevens Series 2015-16 Season
13 Jul 2015
Xtep sponsors the International Champions Cup China
10 Jul 2017
More from Yutang Sports
Yutang Sports
loading...