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Le Sports announces new basketball deal

By Pu Yang Friday, 17 Jun 2016 14:30

Le Sports yesterday announced an exclusive three-year deal for the digital media rights to the FIBA Stanković Continental Champions’ Cup in China.

Under the agreement, Le Sports, as the digital media partner, has been awarded the rights to provide full live coverage of the competition from 2016-2018 through various channels. The deal will enable basketball fans to access live games at the tournament through PCs or mobile devices on Le Sports, Le Video and Zhangyu TV. Additionally, an official website for the FIBA Stanković Continental Champions’ Cup is set to be unveiled on Le Sports as part of the deal.

FIBA Stanković Continental Champions’ Cup is an international basketball tournament for men's national teams held in China annually under the auspices of the FIBA. The 2016 edition will take place in Beijing from 5th July to 9th July, where China’s men’s national basketball team will play against Argentina, France and Nigeria. 

Source: Xinhua

Proofread by Sean O Diobhilin



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