VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Before the new year coming,China National football team officially replaced Adidas with Nike.They signed a contract of 10 years for 1 billion RMB,100 million per year.
100 million per year is a big fortune for China National Team ,considered the terrible performance they have.But compare to the price of chest advertisement Evergrande(110 million a year),IMG sponsored CSL 100 million a year in 1999,this time Nike really takes advantage of China football.
Although the football team of China had miserable years since 2002 World Cup, millions of fans still like watching China football,both CSL and national team,which guarantees the exposure and TV ratings of China football.Moreover, as the government of China started developing football,China football is expected to make progress in the future.Originally,CFA just signed a 5-year contract with IMG which also said the contract amount increases 5% annually.in the comparison of that,this time CFA made a big mistake.
What is worse,commercially they underevaluate the brand value of Nation Team.The rumor is that Wang Jianlin, the former richest man in China,after his merger of Infront,he would choose to invest in China football, 500 million for 3 years at least,which is 70% higher than the price Nike offered.
However that is not all mistakes they made.”Do not put all your eggs in one basket. “ After the contract between CSL and Nike,China National Team is not supposed to collaborate with the same supplier.
In a nutshell,the CFA and the Football Company are both hardly brilliant in business operating,and China football is relatively underdeveloped which leads to the lack of confidence.
Related coverage
Chinese clothing brand expands its overseas sports capitals
21 Apr 2015
Color Run CEO Travis Snyder: It obviously does resonate well across Asia, and in China
26 May 2016
The turning point for China sports industry
20 Apr 2015
Hangzhou named host city of 2022 Asian Games
16 Sep 2015
2014/2015 UEFA Champions League TV broadcasting report
11 Jun 2015
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
IWGA to confirm the World Games host
11 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Yutang Sports
loading...