Cestbon and Tencent work together on sports marketing

Cestbon (a water brand under China Resources group) and Tencent announced a partnership on 6th June in Beijing. The partnership will see both sides work closely together on UEFA Euro 2016 and the Rio 2016 Olympics and Cestbon hits the road for 2016 sports marketing.

Luan Na, manager of Tencent’s Advertisement & Client Department is looking forward to their future business. “The co-operation means a lot for both Cestbon and Tencent. An integrated platform including social activities, interaction and entertainment will be established. The aim is to create a community for Chinese football fans during the upcoming UEFA Euro 2016 and Rio 2016 Olympics.

Chen Yue, manager of the Cestbon Marketing Department also welcome this important partnership: ”With a brand spirit of pure heart, pure virtue, Cestbon will provide fitness platforms for customers through co-operation with major events cross the globe.”

During the Rio 2016 Olympics, a TV program featuring the Olympic games, co-produced by Cestbon and Tencent, will be launched.

Source: Tecent

Proofread by Sean O Diobhilin