The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

FC Barcelona to open a new football school in China
FC Barcelona will open a football school, the FCBEscola Qingdao Huanghai, in China as part of its efforts to continue its international expansion, the La Liga giants announced at a press conference held at the Camp Nou stadium in Barcelona.
Sport 8 International secured a bunch of deals during the State Visit
Sport 8 International has agreed a cooperation agreement with Football Foundation, the largest sports charity in UK funded by the Premier League, the Football Association and the Government. The Chinese sport company will be responsible for the promotion of Upshot in China, an online management system used by the Football Foundation for grassroots football projects.
Letv Sports agrees 3-year deal with AFC Ajax
Letv Sports has become the exclusive media partner of AFC Ajax till the end of 2017/2018 season and the sides will work together to establish a “star-making factory” by introducing the youth training system of the Dutch soccer giant into China.
TCL partners with New York City FC
Alcatel OneTouch, a mobile phone brand within TCL Communication, announced a new multi-year partnership deal with Major League Soccer club the New York City FC (NYCFC), majority owned by City Football Group.
Chinese Super League officially signs with Ti’ao Power
Chinese Super League Co. Ltd. held a press release in Beijing on the afternoon of October 28 to officially finalize the deal with Ti’ao Power on the rights to produce and broadcast Chinese top tier soccer league for the next five seasons.
ZTE sponsors Chicago Bulls and Cleveland Cavaliers
ZTE, a leading Chinese smartphone maker, has announced that it has become a Smartphone Partner of the NBA sides Chicago Bulls and Cleveland Cavaliers. It is another big move made by ZTE.
Letv Sports packages wide-ranging AFC rights in China
Letv Sports announced a wide-ranging deal on Wednesday with Lagardere Sports and Entertainment for the media rights to all Asian Football Confederation events in China form 2017 to 2020 for US$110 million.
Manchester City partners with EZ Shopnet to engage Asian fans
EZ Shopnet will be Premier League side Manchester City’s new online retail partner for Asia Pacific. The online retailer will run five City online stores in China, Hong Kong, Japan, Korea and South East Aisa and sell club merchandise in local currencies and languages.
Chinese consortium offers €3.5bn for Manchester United stakes
Chinese consortium, led by CITIC Capital Holdings Limited, have reportedly made a €3.5bn tentative offer for a takeover of English Premier League giants Manchester United FC, according to Chinese sports media Titan.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
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