Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
This last part of the report describes the commercial side of soccer in Chinese market. To be specific, about its commercial value, market appeal, and sponsorship values.
To make a summary, the value of soccer as a marketing means for brands is very high. Firstly, soccer is one of the most welcomed sports in the world, with large numbers of audience. Secondly, it was also popular in China. Thirdly, the image and virtues related to it were good. We also look at some marketing cases related to soccer. For example, Evergrande Spring, Huawei, etc. As a conclusion, we will present our opinion about the situations and potentials of the 2013 commercial Chinese soccer market.
please log in.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Weekly report (12/01/2015-18/01/2015)
20 Jan 2015
Is school curriculum the solution for Chinese soccer?
28 Nov 2014
IRG CEO Chris Lencheski:The biggest challenge is having venues in the Chinese market
16 Jun 2016
Analysis of Soccer Events Broadcasting in 2013 (III)
31 Dec 2014
Premier League(I): broadcasts, media and fandom
27 Jul 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...