“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54


The company has also secured the rights to screen the Italian club football competitions, the Italian Cup and Italian Super Cup, for the next three seasons. The financial terms of the deal have not been revealed.
“We are extremely excited about the growing variety of football properties on our platforms and to add the Fifa Club World Cup goes a long way to demonstrate our commitment to give our subscribers the best variety of football action,” StarTimes Vice President Mark Lisboa said.
“This event is one of our most exciting and important sports properties and we look forward to its start in a few days time. It is our hope that our customers will enjoy this festival of football champions.”
The Italian Cup will be broadcast on StarTimes from December 2 with eight matches from the 4th Round of the competition. It is exclusively live on StarTimes in Sub-Saharan Africa for three seasons.
Source: Sportbusiness
Proofread by John Devlin
Related coverage
Inner Mongolia to establish national football TV channel
16 Nov 2017
Sina Sports reaches strategic partnership with UFC
04 Jan 2016
Alisports Olympics streams hit 7.5 billion
29 Aug 2016
BKS goes public on new third board
16 Jul 2015
Chinese Super League rights fees rose to RMB200M
16 Jul 2015
More from Yutang Sports
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Yutang Sports
Chinese website
loading...