A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28

US sports gear giant Nike was caught off guard as the new sponsor of China's national soccer team and had to improvise kits and other equipment less than a week before the highly-anticipated Asian Cup campaign.
Nike struck a deal worth $16 million (100 million yuan) a year to be the team's gear supplier until 2026 after China Football Association ended its more than 30-year-old partnership with Adidas, Nike's biggest global competitor, at the end of 2014.
Nike was allowed to provide the new home shirts China will wear at the 2015 Asian Cup, featuring the traditional red color and white polo collar, while the away shirts will see a striking red vertical stripe running down and a red armband, according to Tencent Sports.
The design, though based on the golden fashion mantra "less is more", still drew criticism as some thought it was incomplete without the dragon element, the traditional Chinese totem.
Others supported Nike, arguing that the Asian Cup demand came at a short notice for Nike as usually companies get a year to start preparations for tailor-made kits for their clients.
China will kick off its Asian Cup competition with a Group B game against Saudi Arabia on Jan 10.
Chinese soccer fans, many of whom have been disheartened by the team's poor performance in past years, still pin their hopes on its better form in warm-ups and its new French coach Alain Perrin, who also sees the Asian Cup as a testing ground of his capabilities.
The men's team has often lit the fuse of public fury for their lack of spirit and energy following some fiascos, including the humiliating 5-1 defeat to a half-string Thailand team in a 2013 friendly.
Original title by China Daily :New Nike kits for China soccer team are improvised
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Ledman acquires Jets exclusive marketing rights in China
23 Jun 2016
Qbao to sponsor Guangdong Union Cup
17 Dec 2015
Analysis of Soccer Events Broadcasting in 2013 (IV)
03 Jan 2015
Gionee sponsors China Football National Team
31 Aug 2015
Major capitals continued to be interested in the Chinese football league
13 Mar 2015
More from Yutang Sports
Who you meet at SportAccord And Why it Matters
22 Jan 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Yutang Sports
Chinese website
loading...