SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024 10:18
American sports clothing and accessories manufacturer Under Armour (UA) is eyeing the opportunity to become the new main sponsor of the Chinese Basketball Association (CBA), the top tier basketball leaguein China, Sina Sports reported.
Under Armour has even reportedly proposed an offer of an annual sponsorship fee of RMB800m (US$122.28m)to the CBA in order to replace Chinese sportswear provider Li-Ning as the CBA’s next main sponsor, according to a report on Sina Sports. However, other sources maintainedthat the figure offered by UA was around RMB600m (US$ 91.74m) while a domestic sports brand was the one which proposed an annual fee of RMB800m to the CBA.
With Li-Ning’s RMB2b five-year deal with CBA setto expire later this year, many brands have shown their interest in associating with the basketball league.
If the report on UA’s CBA offer is true, it would indicate the brand’s ambition to tap the rising sports consumption market in China.
Source: Sina Sports
Proofread by Sean O Diobhilin.
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
Nongfu Spring to sponsor multiple marathon races
22 Jun 2017
Yao Ming elected President of CBA by unanimous vote
24 Feb 2017
PPTV Sports seals 3-year partnership with CUFL
19 Oct 2015
ZTE unveiled Axon Mini NBA Edition handsets in China
23 Sep 2015
FC Yanbian set to sign title sponsorship deal with Funde
16 Nov 2015
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...