Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

PEAK, one of the most renowned Chinese sports footwear and apparel brands and a global partner of FIBA has renewed its sponsorship contract with the Slovenia Olympic Committee. The new contract term is for 8 years, which means athletes will wear PEAK uniforms at both the 2016 Rio Olympic Games, and 2022 Beijing Winter Olympic Games.
The Minister of Slovenia Sports, President of Slovenia Olympic Committee, the Chinese ambassador to Slovenia and the President of PEAK attended the ceremony.
PEAK which is now a global brand has partnerships with teams and associations all over the world. Because Slovenia is a rising sports star in Europe, the Slovenian newspaper Finance put the sponsorship as one of their main headlines.
President of PEAK, Xu Jingnan said that in the future, PEAK will spend more on designing and branding as we dream of fulfilling our goal of becoming a respectable brand in the world.
PEAK have also recently signed the Serbian basketball captain Teodosic in August as one of the brand’s ambassadors. Local media Blic Sport and CCTV and Xinhua have reported on this news.
Source: People.com.cn
proofread by Raymond Fitzpatrick
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