Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
ZTE, a leading Chinese smartphone maker, has announced that it has become a Smartphone Partner of the NBA sides Chicago Bulls and Cleveland Cavaliers. It is another big move made by ZTE.
As part of its marketing strategy to increase the brand’s visibility in US market, the Chinese company started a new approach from last year and became the official sponsor of three NBA teams: the New York Knicks, Houston Rockets and the 2015 NBA Champion Golden State Warriors.
After a successful 2014-15 NBA season as sponsors of those three teams, the Chinese company is adding two more to continue the good momentum.
The partnership between ZTE and the Cavaliers covers sales and marketing elements related to the coming season and beyond, including digital, and in-arena messaging. The partnership will also include presenting sponsorship of the Cavaliers first ever Chinese New Year Celebration.
The three-year agreement between ZTE and Bulls will see the smartphone brand as the presenting partner of “Bulls-Eye View,” a series of exclusive, behind-the-scenes pieces of Bulls content that will appear on Bulls.com. ZTE and the Bulls will also hold a co-branded sweepstakes twice per season.
Source: Business Wire
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Ledman launches China Strategy for Newcastle Jets
06 Jul 2016
McGrady & Mitchell attend Adidas China High School Men’s 3x3 Basketball League District Finals
25 Jun 2018
Cloud Can to sponsor the broadcast of CSL on Hunan TV
23 Apr 2015
GoPro signs its first Chinese ambassador
31 Jul 2015
NBA China officially sets up Jr. NBA
20 Feb 2017
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...