SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
ZTE, a leading Chinese smartphone maker, has announced that it has become a Smartphone Partner of the NBA sides Chicago Bulls and Cleveland Cavaliers. It is another big move made by ZTE.
As part of its marketing strategy to increase the brand’s visibility in US market, the Chinese company started a new approach from last year and became the official sponsor of three NBA teams: the New York Knicks, Houston Rockets and the 2015 NBA Champion Golden State Warriors.
After a successful 2014-15 NBA season as sponsors of those three teams, the Chinese company is adding two more to continue the good momentum.
The partnership between ZTE and the Cavaliers covers sales and marketing elements related to the coming season and beyond, including digital, and in-arena messaging. The partnership will also include presenting sponsorship of the Cavaliers first ever Chinese New Year Celebration.
The three-year agreement between ZTE and Bulls will see the smartphone brand as the presenting partner of “Bulls-Eye View,” a series of exclusive, behind-the-scenes pieces of Bulls content that will appear on Bulls.com. ZTE and the Bulls will also hold a co-branded sweepstakes twice per season.
Source: Business Wire
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
C’estbon:seized popular games to penetrate new markets
12 Dec 2014
Chinese player He Tianju invited to train in NBA Summer League
20 May 2015
Haiyantang becomes sponsor of Women's National Hockey Team
27 Jul 2015
NBA China forms long-term partnership with Manulife-Sinochem
10 Jul 2017
Dwyane Wade launches his own wine label in China
24 Jul 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...