Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
GAC Toyota has sponsored the 2018 Guangzhou Marathon taking place on December 9, 2018 in Guangzhou, taking the position of top tier sponsor and becoming the Premier Partner.
This is the sixth consecutive year that the automobile company has partnered with the Guangzhou Marathon with the two parties first reaching a partnership in 2013.
The eighth-generation GAC Toyota Camry in the new Toyota New Global Architecture series, the GAC Toyota C-HR and other types of automobiles will be used to provide services for the 2018 Guangzhou Marathon.
For this year’s Guangzhou Marathon marketing campaign, GAC Toyota has put forward the slogan “敢超极限” which means “dare to exceed the limit”. They are particularly promoting products related to the Toyota New Global Architecture (TNGA).
For the 2018 edition, the Guangzhou Marathon has 13 partners including the two premier partners, GAC Toyota and Adidas.
The Guangzhou Marathon is an IAAF gold-label road race and a “Gold Marathon” accredited by the Chinese Athletics Association. More than 100,000 people registered for the 2018 edition of Guangzhou Marathon, but only 30,000 people will be able to participate. The event aims to become more professional and more international.
Reference: Zhang Shang Cheshi
Proofread by Raymond Fitzpatrick
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
44 marathon events designated as CAA Golden Label Road Races
29 Jan 2018
China Sports Lottery invested in 2015 Zhengkai International Marathon
01 Apr 2015
Yutang Weekly: What happened in the Chinese sports market (7/15-7/21)
21 Jul 2019
Nongfu Spring to sponsor multiple marathon races
22 Jun 2017
Chinese government to promote marathon running and cycling
21 Jul 2017
More from Yutang Sports
Yutang Sports
loading...