VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Foyo Culture and Entertainment Co Ltd, a subsidiary of investment conglomerate Fosun International Ltd, made another big move in football world following its joining hands with Gestifute, the Portuguese football agency founded by Jorge Mendes at the beginning of this year.
Foyo recently announced that it has signed a MOU with Primeira Super Liga club S.L. Benfica and Polaris Sports Limited, a subsidiary of Gestifute, to work together on football related areas including youth training, players transferring, sponsorship, commercial endorsements and the development of licensed merchandise.
Under the partnership, talented young players in China will have the opportunities to be trained and compete in the higher level competitions in Europe. Meanwhile, Foyo will bring the top football resources of S.L. Benfica to China in the aims of improving Chinese youth football.
According to the head of Foyo, the company will also be involved in sports business, such as mergers and acquisitions of football clubs, events operations, players representing and image rights management.
Source: online.sh.cn
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
CFLD signs five-year sponsorship with Beijing Marathon
24 Jul 2017
Martin Lee: Maximizing the commercial value of Newcastle Jets
06 Jul 2016
S. Korea and China to sign Baseball partnership
08 Mar 2016
Lander Sports taps into sports insurance
05 May 2016
Deng Yaping now President of sports startup
18 Aug 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Yutang Sports
loading...