SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The China Golf Association (CGA), British multinational banking and financial services company HSBC and IMG, the global sports, events and talent management company, have jointly announced a renewed partnership on a junior golf program in China at a press conference held in Shenzhen on 6th April.
Under the new agreement, the three sides will continue to work on the development of the CGA-HSBC China Junior Golf Program over the next five years.
As the only officially sanctioned program of its kind in China, the CGA-HSBC China Junior Golf Program, which was launched by CGA and HSBC in 2007, has made a significant impact on Chinese golf. It is designed as a sustainable plan to promote the long-term development of junior golf in China through its forward-thinking concepts and systematic introduction of tournaments, training and promotions.
Since its inception in 2007, the CGA-HSBC China Junior Golf Program has served as a platform of growth for budding junior golf talents. More and more promising younger player are making the breakthrough on the international stage, such as Guan Tianlang, Li Haotong, Lin Xinyu, Ye Wocheng, Yan Jing and Shi Yuting.
Source: Netease
Proofread by John Devlin.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Sina Sports joins forces with PGA
04 Aug 2017
China to have further cooperation with the US in sports
26 Jun 2015
What would course-closing affect?
01 Apr 2015
LeTV Sports teams up with WRC to promote the event in China
09 Nov 2015
PEAK Sport joins forces with Palestine Olympic Committee
13 Apr 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Yutang Sports
loading...