Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

Recently, Chinese basketball player He Tianju became a new member of NBA basketball club New Orleans Pelicans’ training camp. He’s performance successfully drew the attention from the Pelicans’ senior managers and made the Pelicans to show their will to cooperate with China’s Liaoning basketball team.
When it comes to the potential cooperation, Cheng Xiang, the vice general manager of Liaoning basketball team, claimed that more and more Chinese players might realize their dream to show up on the stage of NBA if the partnership could be established.
In the other hemisphere, athlete director of the Pelicans, David Buss also believed that the cooperation will be a good opportunity for Chinese young players like He. What’s more, during the interview, Buss indicated that the cooperation will definitely sow more seeds of Pelicans fandom to China. At the same time, more and more potential super stars will be dug out by the New Orleans’ basketball team.
Source: sports.xinmin
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
S. Korea and China to sign Baseball partnership
08 Mar 2016
14 Apr 2015
Team China Basketball extend beer sponsorship deal
10 May 2016
Oriental Pearl Media, Super Sports and Shankai Sports may team up on UEFA media rights
07 Dec 2015
Master Kong becomes beverage partner of NBA China
14 Apr 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention in Baku postponed
03 Apr 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Yutang Sports
Chinese website
loading...