VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Shanghai-based Sports Entertainment Content Activation (SECA; Chinese: 盛力世家) announced yesterday that it has agreed a partnership with the International Table Tennis Federation (ITTF). The deal sees SECA acquire all internet and mobile rights from the ITTF within mainland China.
The exclusive deal, which will run between 2017 and 2020, was brokered by TMS International, an agent responsible for all of the ITTF’s commercial rights.
According to Daniel Etchells’ report posted on insidethegames.biz, both the ITTF and SECA have agreed to explore further opportunities in overall brand marketing, local activation and new initiatives for the sport.
"This deal with SECA is the first step of a greater partnership to grow the table tennis brand," said ITTF President Thomas Weikert. "We are excited to be working with a new, motivated partner and we have seen some great work that SECA has been doing in several other sporting properties.”
As stated in the report, SECA will obtain the internet and mobile rights within China for the World Championships, the men's, women’s and team World Cups, the World Junior Championships plus the World Tour and World Tour Grand Finals.
Source: insidethegames.biz
Proofread by John Devlin.
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Everton signs £60m funding deal with ICBC
07 Jul 2017
Gatorade and NFL to promote American Football in China
16 May 2016
Chinese owner of Slavia becomes national team’s partner
13 Oct 2015
EasyJoy struck partnership deal with IAAF
28 Jul 2015
Suning acquire rights to English Premier League
18 Nov 2016
More from Yutang Sports
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Yutang Sports
loading...