Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The Chinese energy company CEFC China Energy Company Limited (CEFC), the new majority owner of the Czech top football division side Slavia Praha, has agreed a deal with the Football Association of the Czech Republic to become a partner of the national team.
The deal was signed by Miroslav Pelta, chairman of the Czech Football Association and CEFC President Chan Chauto. Prime Minister Bohuslav Sobotka also attended the signing ceremony.
Under the agreement, The Chinese partner will invest tens of millions of Czech koruna in Czech football annually. But no further details on the financial terms were revealed.
“It is a very important moment because Czech football needs financial boosting. China is the future, it is an important signal for other firms, too,” Pelta said. “It is a partner who will invest dozens of millions of koruna in Czech football annually.
As part of the deal, the two sides will work together to improve coaching and playing standards in each country.
Chauto Chan said: “We believe in the potential for cooperation between Czech and Chinese football. We hope to help Czech coaches, players and clubs in establishing cooperation with the Chinese side and its development.
“There are a number of areas, including education or youth competitions, where the Czech Republic can be an excellent partner for Chinese football.”
Last month, CEFC acquired a 60 percent stake in Slavia. The firm also invests in other fields beside sport in the country.
Source: Prague Post
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Inter Milan expands football academy to China
30 Jul 2015
Total became partner with China team in 24H Le Mans Race
15 May 2015
Total TV audience reached 914 million in Asian Cup
29 Jan 2015
QFA signs partnership agreement with AspireInfront
15 Apr 2015
Xinhuanet Sports signs partnership with Beijing Dedao Sports
11 Jul 2017
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...