VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The International Association of Athletics Federations (IAAF) announced that a partnership deal has been agreed with EasyJoy, the largest Chinese convenience store company, to become an Official IAAF Supplier for the IAAF World Championships, Beijing 2015.
The agreement was brokered by the IAAF’s marketing partner Dentsu. The financial terms of the deal were not disclosed.
As part of the agreement with EasyJoy, Dolma Spring and StarEnergy will be the official water and official energy drink of the IAAF respectively. Besides, EasyJoy will play an important role in the event promotion and brand communication activities.
EasyJoy will provide value in kind products to athletes, IAAF officials, the local organising committee and volunteers involved with the IAAF World Championships, Beijing 2015.
As the sole supplier of IAAF in China, EasyJoy has more than 24,000 convenience stores throughout China. Their revenue in 2014 totals 17.1 billion yuan ($2.16 billion) and it expects the figure to be above 20 billion yuan in 2015.
Related coverage
Sina Sports partners with Michael Phelps
14 Apr 2016
LeTV Sports teams up with WRC to promote the event in China
09 Nov 2015
AC Milan met with Hong Kong tycoon
04 Nov 2014
Gatorade and NFL to promote American Football in China
16 May 2016
Kung-fu football to partner Alles Door Oefening
14 Nov 2015
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Yutang Sports
loading...