Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
PepsiCo’s sports drink Gatorade announced a partnership with the National Football League (NFL) in China to promote American football in the country.
Under the agreement, the two sides launched the “2016 Gatorade One Pass to Fame”, an American football program, to cover key colleges and universities across six Chinese cities. The programme will cover an estimated100,000 Chinese fans, some of whom will travel to the O2 in London for a pre-season NFL game. There, those fans will be given a chance to take part in a competition for a trip to Super Bowl LI in Houston.
In China, the two parties unveiled the limited edition Gatorade bottle packaging with the most recent Super Bowl 50 Champion and legendary NFL star Peyton Manning.
With NFL’s brand profile on the rise in China, local partners are seeking to activate the brand through interactive experiences and campaigns that resonate and reach the growing NFL fan base in China. The growing fan base and rising brand value are also important reasons contributing to the co-operation between Gatorade and NFL China.
Source: NFL China
Proofread by Sean O Diobhilin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Ning Zetao is new Nu Skin ambassador
17 Jun 2016
SUS to set up joint Sports VR Center
27 Jun 2016
Guangdong's sports TV channel inks new marketing deal
06 Aug 2015
PGA to extend contract with Mission Hills Dongguan
25 May 2015
LeTV Sports secures football rights from MP & Silva agent
21 Jul 2015
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...