The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

Suning Group, the holding company of Chinese Super League side Jiangsu Suning, has announced a new title sponsorship with Jiangsu Ladies Football Club.
Under their sponsorship deal, the team, formerly sponsored by Huatai Securities, has been ranamed as Jiangsu Suning Ladies FC. Besides, the company will support the women’s team who compete in the Chinese Women's Super League, the CFA Women's Championship and the Chinese FA Cup this year.
The financial terms have not been disclosed, but media reports estimated that it may be an RMB eight-digit deal.
As Liu Jun, General Manager of Jiangsu Suning FC, said, “after introducing an effective investment and operation model, we are aiming to promote the development of the ladies club through social images, branding influence and fan engagement. ”
Suning’s involvement in sport began early in 2013, when it invested $250 million in the video website PPTV.com, which helped it position itself as a major digital broadcaster of sports events in the country. Last December, it announced the acquisition of the CSL club Jiangsu Guoxin-Sainty FC from JSGX.
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Record TV ratings of China vs. South Korea
27 Mar 2017
Will Kobe Bryant welcome his slam-dunk in Chinese sports market?
04 Dec 2015
New Zealand Bloodstock to sponsor new race in China
09 Oct 2015
China's National Youth Games sealed RMB240million sponsorship deals
10 Jul 2015
Alibaba Group establishes sports group
09 Sep 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
Chinese website
loading...