Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
As stated in a Bloomberg report, Chinese e-commerce giant Alibaba is negotiating with FIFA to become a top sponsor of football’s governing body.
It is expected that Alibaba will become the second Chinese company, following Dalian Wanda, to partner with FIFA. However, the deal hasn’t been finalized and further information has yet to be disclosed.
Bloomberg said that it has been difficult for FIFA to find sponsors since a corruption scandal damaged its reputation last year. In earlier reports, Wanda’s founder Wang Jianlin told media that there would be two more Chinese companies entering FIFA’s sponsorships.
According to the report, it is believed that Alibaba’s recent negotiation with FIFA is due to its affiliation with the Club World Cup. Last year, Alibaba E-Auto announced an eight-year deal with football’s governing body to become the official presenting partner of the FIFA Club World Cup.
Source: Bloomberg
Proofread by Sean O Diobhilin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
RBS on innovation: 'sponsorship works well when you’re engaged with people at their passion points.'
12 May 2017
77m RMB for sponsorship of the National Traditional Games in China
17 Jul 2015
Fujian SBS become CBA club Fujian Sturgeons' title sponsor
14 Sep 2017
Qbao could benefit from Zhang's historic move to La Liga side
23 Jul 2015
The 2014 Soccer TV Market Research Report
27 Mar 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...