Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
As stated in a Bloomberg report, Chinese e-commerce giant Alibaba is negotiating with FIFA to become a top sponsor of football’s governing body.
It is expected that Alibaba will become the second Chinese company, following Dalian Wanda, to partner with FIFA. However, the deal hasn’t been finalized and further information has yet to be disclosed.
Bloomberg said that it has been difficult for FIFA to find sponsors since a corruption scandal damaged its reputation last year. In earlier reports, Wanda’s founder Wang Jianlin told media that there would be two more Chinese companies entering FIFA’s sponsorships.
According to the report, it is believed that Alibaba’s recent negotiation with FIFA is due to its affiliation with the Club World Cup. Last year, Alibaba E-Auto announced an eight-year deal with football’s governing body to become the official presenting partner of the FIFA Club World Cup.
Source: Bloomberg
Proofread by Sean O Diobhilin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
China Open to pocket more than RMB100m
24 Sep 2015
Spanish looks for foothold in China
04 Nov 2014
CBA champions sue former sponsor
23 Jun 2016
Nike and Yonex show commercial potentials of Chinese sports
08 Jan 2015
Huawei sponsored AFL team Gold Coast Suns
03 Apr 2015
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Yutang Sports
loading...