Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Sina Sports, a leading Chinese digital sports media, has just announced a strategic partnership with IMG Academy, the Florida-based private athletic training institute.
Under this partnership, Sina Sports will open a special section for IMG to provide professional training and coaching videos for Chinese viewers. This is an important step for Sina to improve its engagement with sports fans.
IMG Academy focuses on youth, high school, collegiate and professional athletes and is located in Bradenton, Florida. It offers programs for tennis, golf, baseball, basketball, lacrosse, soccer, American football, track & field, cross country and athletic and personal development.
Authur Jianglei Wei, General Manager of Sina Sports, believes that the partnership with IMG is a positive response to the sports training trend in China.
“With the boom in the Chinese sports market, more and more people expect to receive better coaching. Most of us would like to live a healthy life, though we may not become pro players. IMG Academy is the best partner for us to co-operate with, to deepen our users’ involvement in sports and help them improve their lifestyle.” Wei said.
Source: Sina Sports
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Alisports to establish a fitness academy
08 Sep 2017
Two partners for the 2017 NBA Global Games China
29 Sep 2017
Arsenal extend its Tmall partnership
02 Aug 2017
Losberger and Wisdom agree to promote Marathon industry in China
19 Oct 2016
ANTA partner with Delivery Agent
20 Feb 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...