“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026 16:54

Sina Sports, a subsidiary unit of leading Chinese portal website Sina.com, has recently hired Lang Ping and Lin Dan, head coach of the Chinese women’s national volleyball team and Chinese badminton star respectively, as Sina’s image ambassadors for the 2016 Rio Olympic Games.
Sina Sports has also announced that it has reached partnership agreements with over 20 former Olympic and World Champions to act as commentators at Sina during the 2016 Rio Olympic Games.
Additionally, Sina Sports has reached agreements with several departments of China’s State General Sports Administration. Under the deal, Sina Sports will become the exclusive online partner of nine national teams in a variety of sports including Weightlifting, Wrestling, Judo, Fencing, Cycling, Equestrianism, Triathalon, Modern Pentathlon and women’s volleyball.
As well as the aforementioned events, Sina Sports are set to host a series of running events alongside a 3X3 basketball tournament next year.
Source: China News
Proofread by John Devlin.
Related coverage
Peak to sign NBA Dwight Howard
20 Jun 2015
Expect more free sport on your mobile, but not for long
13 Aug 2015
ASICS sign up two Chinese entertainment stars as ambassadors
22 Jan 2018
Ezequiel Lavezzi’s head coach endorses football game
21 Apr 2016
Report: 2016 Rio Olympics TV Broadcasting Express (3rd Issue)
15 Aug 2016
More from Yutang Sports
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Cape Town to host the 20th edition of SportAccord Convention in 2028
08 Oct 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Yutang Sports
Chinese website
loading...