Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The Ladies Professional Golf Association (LPGA) announced recently that Taiwanese electronics company Acer has renewed its contract as the Official Marketing Partner to the LPGA family and will continue as the Official Tablet of the tournament for this season.
As an Official Marketing Partner for the LPGA, Acer is bringing “Technology to the Tee” at every domestic LPGA event. In addition to Acer tablets on the tees this season, fans can follow each hole-in-one and enter to win a sweepstakes on Facebook and Twitter using the hashtag #AcedIt.
“Acer has been a supporter of the LPGA for the last four years and these programs further elevate the player and fan experience both on and off the course,” said Kelly Hyne, Vice President of Strategic Partnerships for the LPGA.
“Acer is proud to continue our partnership with the LPGA as the official tablet provider for this renowned organization,” said Kim Phipps, Acer’s global director of marketing and brand. “Working together with the LPGA to enhance the tournament experience for players and fans through the use of Acer technology will continue to be a focus in 2016 and beyond. We’re pleased to support such a terrific organization as they continue their positive impact throughout North America and worldwide.”
In addition to Acer tablets on the tees and the sweepstakes, Acer will have a presence throughout the season with digital integration on LPGA.com and LPGA social media channels.
Source: Sportbusiness
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