Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
The International Cricket Council (ICC) has entered a four-year partnership with Chinese smartphone manufacturer Oppo.
The Chinese company has been named a global partner of the sport’s governing body under the deal which will run from 2016 until 2020. Financial terms of the deal were not disclosed.
On November 25, 2015, an Indian online newspaper, the Economic Times, broke the news of the partnership, in which Oppo has committed to pay $34 million over the next four years to the ICC.
"The ICC is delighted to welcome OPPO on board as a global partner and we are excited about the opportunity to team up for the next four years. OPPO is one of the market leaders in its field with an impressive worldwide presence, especially in territories where the game of cricket continues to grow and, in a lot of cases, flourish," said ICC chief executive David Richardson.
Sky Li, vice president of OPPO and managing director of international mobile business, said: "OPPO is very enthusiastic about supporting international cricket, and co-operating with the ICC in bringing cricket fans more of the world-class competitions that the organization is known for. The partnership will allow us to continue to strengthen our links with consumers, as we join them in celebrating the great sport of cricket."
As part of Oppo’s efforts to grow its profile on the global sporting scene, this deal follows its recent partnership with Spanish soccer giant, Barcelona.
Source: Sportbusiness
Proofread by John Devlin
Related coverage
Ledman acquires Jets exclusive marketing rights in China
23 Jun 2016
Three new companies to sponsor 13th National Games
13 Jun 2017
Wanchai Ferry to sponsor Diving Team
04 May 2016
Ali expected to be Barcelona’s new sponsor
14 Nov 2016
Chinese brands dominated Bhutan’s Changlimithang Stad.
17 Jun 2015
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
France’s Golden Decade of Sport
14 Jun 2023
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
Yutang Sports
loading...