The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Wanda Sports has reportedly hired David Yang, former Senior Vice President of Business Affairs at NBA China, as their CEO in China, according to Chinese media Lanxiong Sports.
According to the report, David Yang will replace Shen Jiaying in charge of Wanda Sports China. Following the appointment of Philippe Blatter as global CEO at Wanda Sports and Andrew Messick’s remaining at IRONMAN, the move sees another executive from outside Wanda Group’s commercial empire enter the management of Wanda’s sports arm.
As former Senior Vice President of Business Affairs at NBA China, David Yang has played an important role in signing major partnership deals with leading companies, including AB InBev, China Mobile, China Southern Airlines, Lenovo, Mengniu Dairy and Proctor & Gamble.
Prior to his last position at NBA China, Yang spent time as Managing Director of NBA Asia. His big contribution there was in organising NBA’s fund-raising in China in 2007 and the establishment of NBA China. Yang has also previously worked for Merrill Lynch Asia and Enron.
Source: Lanxiong
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Serie A set to join hands with Wanda Sports
25 Feb 2016
Why are Chinese conglomerates rushing into the sports industry?
30 Nov 2015
Steph Curry to grow personal brand in China
29 Aug 2016
ANTA signs NBA star Klay Thompson
14 Feb 2015
What does Iverson Incident tell us?
27 May 2015
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...