Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
NBA superstar, Kobe Bryant, lately signed an endorsement deal with Chinese mobile video game developer named Something Big Tech in Shanghai, China.
Under the deal, the five-time NBA champion will speak for the NBA Heroes, the mobile video game with figures made from both NBA stars and heroes of ancient China’s Three Kingdoms. However, no financial terms of the deal have been revealed.
Mei Liang, CEO of Something Big Tech, rated Kobe as a true NBA hero. “With his global influence, (signing him) suggests Something Big Tech is set to expand overseas.”
The deal also marks the first time that Kobe ever endorsed on a mobile video game.
The USA basketball legend who is at the late stage of his career, has scored big since he started his business trip across China a couple of days ago.
As reported earlier, Kobe has signed wide ranging deals with China’s Alibaba Group and online media giants Sina.
There are also rumors that the 36-year-old might choose to end his professional career in China.
Source: Hupu
Proofread by Elizabeth Yokwe
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Gao Lin to represent Dream Eleven
28 Jan 2016
NBA and Migu announce multi-platform content and marketing partnership in China
07 Dec 2018
Weekly report (2015.3.2-2015.3.8)
10 Mar 2015
ASICS sign up two Chinese entertainment stars as ambassadors
22 Jan 2018
YBDL sign contract with Iverson
26 Oct 2016
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...