SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29

NBA superstar, Kobe Bryant, lately signed an endorsement deal with Chinese mobile video game developer named Something Big Tech in Shanghai, China.
Under the deal, the five-time NBA champion will speak for the NBA Heroes, the mobile video game with figures made from both NBA stars and heroes of ancient China’s Three Kingdoms. However, no financial terms of the deal have been revealed.
Mei Liang, CEO of Something Big Tech, rated Kobe as a true NBA hero. “With his global influence, (signing him) suggests Something Big Tech is set to expand overseas.”
The deal also marks the first time that Kobe ever endorsed on a mobile video game.
The USA basketball legend who is at the late stage of his career, has scored big since he started his business trip across China a couple of days ago.
As reported earlier, Kobe has signed wide ranging deals with China’s Alibaba Group and online media giants Sina.
There are also rumors that the 36-year-old might choose to end his professional career in China.
Source: Hupu
Proofread by Elizabeth Yokwe
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Sina Weibo shut down accounts posting illegal NBA contents
10 Dec 2015
Steph Curry to grow personal brand in China
29 Aug 2016
Gillette announced Ning Zetao as latest spokesperson
14 Aug 2015
NBA to host Asia-Pacific team camp in China
12 Jun 2015
Chinese vice Premier visited Houston Rockets
23 Jun 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
Chinese website
loading...