Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
NBA superstar, Kobe Bryant, lately signed an endorsement deal with Chinese mobile video game developer named Something Big Tech in Shanghai, China.
Under the deal, the five-time NBA champion will speak for the NBA Heroes, the mobile video game with figures made from both NBA stars and heroes of ancient China’s Three Kingdoms. However, no financial terms of the deal have been revealed.
Mei Liang, CEO of Something Big Tech, rated Kobe as a true NBA hero. “With his global influence, (signing him) suggests Something Big Tech is set to expand overseas.”
The deal also marks the first time that Kobe ever endorsed on a mobile video game.
The USA basketball legend who is at the late stage of his career, has scored big since he started his business trip across China a couple of days ago.
As reported earlier, Kobe has signed wide ranging deals with China’s Alibaba Group and online media giants Sina.
There are also rumors that the 36-year-old might choose to end his professional career in China.
Source: Hupu
Proofread by Elizabeth Yokwe
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Geely Auto signs Sun Yang as brand ambassador
03 Oct 2015
Changhong sponsors Belgium men’s national football team
15 Mar 2018
Spurs VS Rockets' Christmas Game lighted up this week
29 Dec 2015
Tony Parker leading the list of 2015 China Tour
08 Jun 2015
PEAK Sport officially signs Dwight Howard
02 Sep 2015
More from Yutang Sports
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...