VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese car maker Build Your Dream (BYD) Auto has become the prime sponsor of Tencent Sports’ basketball program, the highlight of which is live coverage of NBA throughout the 2015/2016 season.
The deal will see BYD’s new Tang electric car being widely exposed to the vast majority of Chinese NBA fans via digital advertisements around NBA games which will be broadcast live on various Tencent digital channels.
However, details of the terms were not disclosed by the two sides.
The partnership is seen by many as an attempt by BYD Auto to mark a new era in sports marketing with the help of their span-entertainment strategy.
Tencent Sports is currently the rights holder of NBA in mainland China with a US$500mn broadcast deal which runs from this season until the end of the 2019/2020 season.
BYD Auto is a Hong-Kong-listed Chinese car manufacturer which is better known for green vehicles.
Source: Tencent Sports
Proofread by John Devlin.
Related coverage
Jeremy Lin started Tag Heuer China Tour
27 Jun 2015
NBA China, Tencent Launch NBA League Pass in China
24 Oct 2016
Mafengwo.com to add overseas sports travel
14 Jan 2016
Alibaba and Sina announced wide ranging deal with Kobe Inc.
04 Aug 2015
NBA China to open Playzone in Shanghai
18 May 2016
More from Yutang Sports
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...