The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

China estimates 400 billion yuan added value in sports industry in 2015
China’s sports industry is expected to account for 0.7 % of GDP with an added value of 400 billion yuan in 2015, a senior sports official claimed at last Tuesday’s press conference held by the Chinese State Council Press Office.
Alibaba to sponsor 2016 FIFA Club World Cup
Alibaba, the Chinese e-commerce giant, will replace Toyota as the title sponsor for the 2016 FIFA Club World Cup.
Wang Jianlin reportedly interested in purchasing Grand Tours
Italian financial newspaper Milano Finanza reported this week that a Chinese billionaire has expressed interest in purchasing one or more of cycling's Grand Tours. According to the newspaper, Chinese billionaire Wang Jianlin and his Wanda Sports group is considering purchasing the Amaury Sports Organisation (ASO) and RCS Sport (RCS) and so take over the Tour de France, the Giro d’Italia and the Vuelta a España.
FC Bayern’s skipper establishes column on China’s Xinhua
Chinese state news agency Xinhua recently agreed a partnership with Bundesliga giants FC Bayern Munich’s skipper Phillipe Lahm, which will see the former German international contribute an exclusive monthly column on Xinhua’s official website.
Peak Sports signs with Lakers’ Louis Williams
Peak Sports, a leading Chinese sportswear provider, has reached an endorsement deal with Los Angeles Lakers’ guard Louis Williams, according to several Chinese media reports. Under the agreement, the NBA’s Sixth Man of the Year in their 2014/2015 campaign will join the roster of NBA stars as the face of Peak Sports’ sneakers.
Oriental Pearl Media, Super Sports and Shankai Sports may team up on UEFA media rights
Shanghai Oriental Pearl Media Company says it is seeking to establish a partnership with Super Sports and Shankai Sports, the two Chinese sports marketing companies. The Shanghai-based company released its Resolution at a meeting of the Board of Directors last Friday.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
PEAK sponsors the 2018 Sina 3X3 Golden League
04 Apr 2018
Bayern Munich: turning football to gold in China
23 Jul 2015
Wanda enters Bundesliga signing mega-deal with Mainz 05
07 Aug 2015
Xi and Merkel attend friendly football match
06 Jul 2017
26 Jul 2015
More from Yutang Sports
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
Chinese website
loading...