The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05

Yesterday(1st June) in Beijing a strategic partnership was announced between Alisports, the National Stadium(Bird’s Nest) and the National Aquatics Center(Water Cube). Under the agreement, the three sides will work together on the subjects of “Internet+ Sports” &”Venues +Internet,” relying on their respective resources and strengths.
According to Zhang Dazhong, the CEO of Alisports, the Water Cube can be utilized more efficiently through events and training authorized by Fédération Internationale de Natation Association (FINA) based on the ten-year strategic co-operation framework agreement between Alisports and FINA.
“The aim for the Alibaba Group is to improve the e-business system, payment-system, big data platform Aliyun, intelligent hardware, marketing system. At the same time the partnership allows the Bird’s Nest and Water Cube to realize their commercial value.” Zhang added.
Additionally, Alisports intends to invest RMB100b in the R&D of intelligent venues and management systems by investing in tens of thousands of sports venues across the country to promote the operational capabilities.
Source: Xinhuanet
Proofread by Sean O Diobhilin
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