Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Chinese state news agency Xinhua recently agreed a partnership with Bundesliga giants FC Bayern Munich’s skipper Phillipe Lahm, which will see the former German international contribute an exclusive monthly column on Xinhua’s official website.
In an opening letter to Chinese audiences, Lahm revealed that he will share his ideas on soccer-related topics with readers in China through both articles and videos to be published on Xinhuanews.net and Weibo.
Besides looking at soccer in general , the 2014 FIFA World Cup winner will also deal with specific issues such as matches, daily training and the teamwork required for club operations. In addition, the 32-years old will share his views on the co-operation between sponsors, players, coaches, club officials and the DFB.
“With this column, I will be able to recall the highlights of my soccer career from when I started playing soccer at Olympiapark 20 years ago, to becoming a professional after joining the FC Bayern Academy, becoming a regular choice for the starting Ⅺ at the club and then being named the skipper of the German international team ”, Lahm noted.
Source: Xinhua
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Bundesliga International to open Beijing office in March
15 Jan 2019
Toshiba renewed sponsorship to Hangzhou Greentown FC
23 Apr 2015
Argentina interested in Chinese football
17 May 2015
Hangzhou has football leagues for kindergarten children
26 Mar 2015
24 Oct 2016
More from Yutang Sports
Yutang Sports
loading...