Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Guizhou Renhe, the China League One football club, saw its sponsorship deal expire recently. As stated in the media, the club may now relocate its home stadium to Beijing.
Over the years, the team has changed its name and location several times to accommodate their sponsors. At present, the team is based in Guiyang, Guizhou and their home stadium is the Guiyang Olympic Centre. Their current majority shareholder is the Chinese property development company, Renhe Commercial Holdings Company Limited.
Yet the team has had its triumphs in recent years. They defeated Guangzhou Evergrande to win the 2013 CFA Cup and 2014 CFA Super Cup. Indeed,in early 2012, its shirt sponsor Guizhou Moutai struck a three-year deal worth up to 50 million yuan annually.
However, the team was unsettled this year by frequent changes of managers and foreign players. The club has now been relegated to China League One, the second tier of Chinese clubs. In such circumstances, the deal expiration will lead to a decreased business return for the club next season. That’s also part of the reason why they are considering a relocation.
According to the Beijing News, the Beijing Football Association is open to facilitating Renhe’s relocation. Liu Jun, an acting director of Beijing Football Management Center, said they have no reason to refuse any football club. Guizhou indicated that they would respect the team’s decision on their future.
Source: The Beijing News
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Steriger secures deals with CBA and Chinese Mountaineering Association
18 Aug 2015
Peak Sports becomes official sponsor of the Chinese Volleyball League
09 Aug 2017
Boll`s opinion on Chinese Football
17 Apr 2015
Hisense to sponsor the Red Bull X-Fighters World Tour
06 Sep 2015
General Administration of Sport to cap footballer’s wages
06 Jan 2017
More from Yutang Sports
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Yutang Sports
loading...