Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
British television company ITV produced a short film about the football school of Evergrande FC, Evergrande Real Madrid Soccer School. Evergrande is one of the top football clubs in China, having just won Chinese Super League for the fourth time in a row.
At the beginning of the film, the camera filmed the entire campus from an airplane. Then they introduced some routines of students, such as morning assemblies. Their reporter also interviewed one Spanish coach about students and the problems they discovered in their studying and training.
ITV tries to express contradictions in the school itself, and between the students and expectation for them. As is explained by ITV, the Evergrande Football School campus looks like a masterpiece by Disneyland, filled with European-style buildings with blue towers, but that the surrounding walls of the campus are of Chinese traditional style. The video indicates that the students face some problems in study and training, and at the same time they are expected to fulfill a national dream about football.
All filmed students are very young, seemingly between the age of 8 to 14. As is pointed out in the video, many Chinese parents would prefer a normal school education than sending their children to football schools.
At the moment, a popular argument in China is that Chinese football lacks youth training and a good training system, which is a concerning threat to Chinese football.
Evergrande Real Madrid Soccer School was established in 2012 in Guangdong Province by Evergrande Group. The first investment was RMB 1.1 billion. Under collaboration with the Real Madrid Football Club, football coaches are solely provided by Real Madrid FC. The school covers elementary school, middle school, and high school sections, and has a separate campus in Spain.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Super Sports Media acquires two-year digital media rights for UEFA Nations League
22 Sep 2017
China’s changing attitudes towards investing in overseas sports properties
08 Jan 2018
CFA to run Youth Football League tournaments for 2017 China League clubs
09 Feb 2017
26 Jul 2015
Nissan claims sponsorship rights to Evergrande
23 Nov 2015
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...