Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Anta Sports, a leading sportswear brand in China, announced its development strategy on soccer at a press conference held in Evergrande Football School on October 26.
As part of its strategy, Anta will partner with the Evergrande Football School, Jiangsu Administration of Sports and Shuhua Company Limited to actively promote the development of youth soccer in China through match organizing, soccer training etc.
The sports brand appointed Zheng Zhi, Asian Footballer of the Year and current captain of the China’s national soccer team as Anta’s ambassador in the soccer promotion.
Its soccer strategy involves four key aspects. Anta will establish the Jiangsu Youth Soccer League under the strategic cooperation with Jiangsu Province Administration of Sports.
Besides, Anta will provide professional soccer gears to Evergrande Football Shool and work together with the renowned soccer academy to launch four soccer training courses every year.
The sports brand will design professional soccer boots for young players based on its collective data from 16,000 young people across China.
Anta will work with Shuhua Company Limited, a fitness equipment company in China, to develop soccer pitches.
James Zheng, Executive Director of ANTA Sports and ANTA Brand President, said, “The Chinese government places great importance on the development of football. The continuous progress of China’s Football Reform Plan will most certainly bring the Chinese soccer industry into a golden age. ANTA will provide the most professional products and services for soccer lovers, as well as the best exercise experience. We are confident that soccer will become a core product category in ANTA's portfolio.”
Source: Xinhua and Anta
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Cestbon and Tencent work together on sports marketing
12 Jun 2016
Boston Bruins to start China Tour next week
05 Jul 2016
Owen & Wright join forces to help Chinese soccer
15 Jun 2016
Rayo Vallecano held kit release press conference in China
29 Jul 2015
Yongda Group partners with Sino-Europe Sports in AC Milan deal
30 Aug 2016
More from Yutang Sports
Yutang Sports
loading...