Anta teams up with Evergrande Football School

Anta Sports, a leading sportswear brand in China, announced its development strategy on soccer at a press conference held in Evergrande Football School on October 26. 

As part of its strategy, Anta will partner with the Evergrande Football School, Jiangsu Administration of Sports and Shuhua Company Limited to actively promote the development of youth soccer in China through match organizing, soccer training etc. 

The sports brand appointed Zheng Zhi, Asian Footballer of the Year and current captain of the China’s national soccer team as Anta’s ambassador in the soccer promotion.

Its soccer strategy involves four key aspects. Anta will establish the Jiangsu Youth Soccer League under the strategic cooperation with Jiangsu Province Administration of Sports. 

Besides, Anta will provide professional soccer gears to Evergrande Football Shool and work together with the renowned soccer academy to launch four soccer training courses every year.

The sports brand will design professional soccer boots for young players based on its collective data from 16,000 young people across China. 

Anta will work with Shuhua Company Limited, a fitness equipment company in China, to develop soccer pitches.

James Zheng, Executive Director of ANTA Sports and ANTA Brand President, said, “The Chinese government places great importance on the development of football. The continuous progress of China’s Football Reform Plan will most certainly bring the Chinese soccer industry into a golden age. ANTA will provide the most professional products and services for soccer lovers, as well as the best exercise experience. We are confident that soccer will become a core product category in ANTA's portfolio.”

Source: Xinhua and Anta