Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Zhang Jindong, chairman of Suning Company,one of the largest privately owned retailers in China, revealed that Suning will expand its footprint in European market through its all-round involvement in international sports, including sports rights acquisition and sports partnership and sponsorship.
Suning is relatively a newcomer but a very active player in sports industry. The company announced a sponsorship agreement with FC Barcelona on June 11, 2014, making it the first ever Chinese sponsor for the La Liga giants.
On February, PPTV who is backed by Suning Company signed a year-long partnership deal with Liverpool FC to create a Chinese edition of Liverpool’s content channel.
On March 3, the company became major sponsor for Chinese Super League club Jiangsu Guoxin-Sainty F.C.
And most recently, PPTV announced a strategic partnership with The Travel Channel to jointly promote the travelling programs and marathon in Greece.
Mr. Zhang believes that sport is the most efficient tool for Suning to gain a foothold in European market and enhance its online retail ecosystem.
Source: ifeng
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Suning buys into sports data company
26 May 2016
Chinese table tennis is getting out of dilemma
27 Apr 2015
FAW Toyota sponsor 2017 London derby in Beijing Bird’s Nest stadium
27 Apr 2017
Yutang Sports Sponsorship Promotion Summit held in Beijing
02 Nov 2016
Suning leads RMB 32m investment in sport data company
03 May 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...