Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Chinese online streaming company Le Sports announced yesterday that it has obtained naming rights for Beijing’s iconic Wukesong Arena in a five-year deal signed with the venue owner, Bloomage International Investment Group.
Under the landmark deal, Le Sports will replace MasterCard, a leading global payments company, as the new title sponsor for the sports and entertainment venue for next five years. The 18,000-seater venue will be renamed the Le Sports Eco-center from January 1, 2016.
The deal is significant in that Le Sports will be the first internet company in China to sponsor the venue. The intention is to build it into a world-class sports arena equipped with intelligent facilities.
Le Sports, together with Bloomage International Investment Group and Chinese telecommunication company ZTE, have set up a company to run the venue with the aim of upgrading it into a hi-tech arena covered by communication networks, an interconnection network and Internet of things.
The Le Sports Eco-center is of great importance for Le Sports in order to build public awareness of its brand and services in China and to continue the rapid expansion of its sports portfolio.
Source: Xinhua
Proofread by John Devlin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Letv sports partnered with Yabuli Ski Resort
10 Aug 2015
Sports sponsorship floats China Inc’s boat
23 Apr 2015
Team China Basketball extend beer sponsorship deal
10 May 2016
FC Bayern’s partner eyes youth training program in China
03 Dec 2015
15 Nov 2015
More from Yutang Sports
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Yutang Sports
loading...